Wednesday, February 7. 2007

Terrorism by Bot, and Consumers aren't as dumb as marketers think they are

Posted by Neil Schwartzman in Canada
I was quoted 'above the fold' in a recent Information Week article, talking about spam-distributed botnets being a vector for real-world terrorist attacks. A few minutes later a piece on the .ORG TLD being under attack crossed the wires.

In the interests of clarity, I do work for Return Path but like this consumer study quite well anyway - it basically says that consumers know what they are doing when they hit the 'This is Spam' button at freemail sites. For a long time there has been a faint hope held by marketers that their stuff isn't being regarded as spam, those hopes seem dashed now. Go consumers!
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